Michelle Obama said it Best

First Lady Michelle Obama became the "honorary patron"for the 10th anniversary of the Smithsonian’s Cooper-Hewitt National Design Awards. At the event, Obama stunned the audience with not only her style, but with her wise words.

While dressed in a spectacular bold yellow Michael Kors skirtsuit paired with lizard-skin pumps, Obama said, “What I love about design is the artistic and scientific complexity that becomes useful — a laptop, a bridge, an outfit — all drawn from a thousand wells of inspiration yet grounded in the basic principles of math and science."

I simply wanted to share this quote, which I saw in today's issue of WWD, with you all. For those of you who have read my blog for a while now, you are well aware that I view fashion as more than just clothing. The quote above encompasses how I feel about fashion and why I love it. I thought Michelle Obama's words were inspiring and wanted to pass this little piece of inspiration to you all.


keep it classy
xo
alissa

A taste of my experiences in the SF fashion industry..

Photoshoot for Ford Models

Behind the scenes peak at a photoshoot.. this one was for the Decepcion fashion week look-book.

Out at DJ Donovan's annual "Best-Dressed in SF" party at Slide

A photoshoot just for fun with KG (KGphotography.com)

Out at Ruby Sky with some of the other girls from the agency!

Out on the town with Steve Urkel hahaha (thats him.. 30 years later.. still kinda geeky though!)

xo

Alissa

A little indroduction

I'll admit, I'm a bit of a newbie to this whole blog thing. I follow blogs, leave comments and post photos, but this is my first time creating a whole new original one!

I guess I should start with an introduction, and tell you why I'm qualified to write about fashion, art and life in general.

I've been in the fashion industry since I was 14, when I worked as a model in the SF Bay Area (which is where I grew up). I worked as a model until I was 18, which is when I left the wonderful city of San Francisco to attend Chapman University in Orange.

As a 14 year-old model, I dove headfirst into the diverse, eclectic and eccentric world of fashion. Working in San Francisco taught me to appreciate art and view fashion as an artistic expression, which will be the primary subject/purpose of this blog.

At Chapman, I'm pursuing a dual degree in Business Marketing and Public Relations and Advertising, with a minor in Communication Studies. It can be quite a load at times, but I balance out my schoolwork with my involvement on campus. My idea to start this blog actually originated as a public relations initiative for Chapman Couture, a professional-development fashion club which I am the president of. However, although I will occasionally blog about Chapman Couture on-goings, I'll use this blog primarily to reveal the tips, tricks and secrets that I've picked up about the fashion industry through my seven years of working in it.


xo
Alissa